Pioneering the Virtual Video Revolution - Our Journey Unveiled

Explore our story, from humble beginnings to the forefront of the digital landscape.

About us

Vertical = Growth

With TikTok growing to 1.5 billion users worldwide, Instagram’s prioritization of Reels and Youtube’s prioritization of Shorts, it’s easy to see why vertical video is on the rise.

57% of user-generated videos are shot vertically, and 94% of users hold their phone vertically. It’s safe to say vertical is just more ergonomically sound for the modern user experience perspective.

Social media algorithms prioritize vertical video content in their algorithms, making it more likely for vertical videos to be shown to a wider audience and potentially go viral.

Vertical = Effective

Youtube shorts hit a landmark of 50 billion daily views in Q4 2022, up from 30 billion in Q1 2022.

TikTok users watch 167 million hours of videos on the app in a sample minute and spend 90 minutes per day on the platform.

Instagram reels have become Instagram’s fastest-growing feature worldwide.

Snapchat user post over 5 billion snaps every day.

Vertical = Challenge

It does not make financial sense for well established agencies to create a “Vertical Video Content” department. The landscape is changing too fast!

TikTok based content creation agencies are “Gen Z” only organisations that lack partners with the marketing and life experience necessary to take care of big clients.

Traditional production companies are not well suited to produce vertical content.

Our vision and mission

Our vision is to be the top provider of creative vertical video production services, delivering innovative and high-quality content that inspires and motivates viewers worldwide.

We strive for sustainability, using eco-friendly practices and ethical standards.

Our mission is to create content that users want to watch, talk about and remember.

We follow, understand and apply vertical content trends so you don’t have to.

75% of our clients expanded their budgets for vertical video in 2023.

Get vertical and scale your FMCG brand with us.

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