The year is 2023, and virtual influencers have taken the world by storm, captivating audiences and revolutionizing marketing strategies globally.
As businesses seek to navigate the ever-evolving digital landscape, embracing virtual influencers has become a necessity to stay ahead of the curve.
One area where virtual influencers have made a significant impact is on platforms supporting vertical video formats.
A new breed of content creators, these virtual influencers are designed to blend seamlessly with the needs of marketers and cater to a wide array of audiences.
So, buckle up as we dive into the world of the most successful virtual influencers dominating vertical video platforms!
1. Lil Miquela
Lil Miquela, a 19-year-old virtual influencer, has taken the internet by storm since her creation in 2016.
With her unique style and personality, Miquela has amassed millions of followers across social media platforms, including Instagram and TikTok.
She is the perfect blend of fashion, music, and activism, making her an ideal choice for marketers seeking a versatile virtual influencer.
Example Photo/Video: https://www.instagram.com/p/Cqbx9amvEfs/
If you’re into gaming, you’ve likely heard of Seraphine, the virtual pop star and League of Legends character who debuted in 2020.
Seraphine’s social media presence on platforms like Twitter, Instagram, and YouTube has skyrocketed, with her music reaching millions of fans worldwide.
Her dreamy, ethereal aesthetic and captivating voice make her a hit among young audiences, making her an ideal choice for marketers targeting the gaming community and beyond.
Example Photo/Video: https://www.youtube.com/shorts/mPOAaZyGe30
Noonoouri is a virtual influencer that’s been making waves in the fashion industry since her creation in 2018.
With her wide-eyed, doll-like appearance, she’s collaborated with high-profile brands like Dior, Versace, and Gucci.
Her presence on Instagram, TikTok, and other vertical video platforms has attracted a massive following, making her a valuable asset for marketers in the luxury fashion sphere.
Example Photo/Video: https://www.instagram.com/p/Cp5Sah0gX3x/
Imma, the virtual model from Japan, has been turning heads in the fashion world since her debut in 2018.
Her signature pink hair and trendy style have garnered her a massive following on Instagram and TikTok, where she shares her latest fashion exploits and collaborations with major brands like Valentino and Prada.
Imma’s unique blend of contemporary and traditional Japanese aesthetics make her a fantastic choice for marketers looking to target the Asian market.
Example Photo/Video: https://firstname.lastname@example.org/video/7189197399238266113
Bermuda is the controversial yet undeniably popular virtual influencer created by the same team behind Lil Miquela.
With her edgy looks and polarizing opinions, Bermuda has become a symbol of debate and discussion on social media platforms like Instagram and TikTok.
While she may not be everyone’s cup of tea, Bermuda’s presence in the virtual influencer world has proven to be a powerful marketing tool for brands looking to tap into a more rebellious and daring demographic.
Example Photo/Video: https://www.instagram.com/p/CFLEYCWF71L/
Shudu, the world’s first digital supermodel, has taken the fashion industry by storm with her striking features and impeccable style.
Created in 2017, she’s already worked with major brands like Balmain, Fenty Beauty, and Ellesse.
Her presence on Instagram, TikTok, and other vertical video platforms has drawn millions of followers, making her an invaluable asset for marketers in the fashion and beauty sectors.
Example Photo/Video: https://www.instagram.com/p/CjlSGjvNuZp/
Janky, a virtual influencer known for her urban-inspired style and edgy personality, has attracted a wide range of followers since she first appeared on the scene.
Her unique look and authentic character resonate with a diverse audience on platforms such as Instagram and TikTok.
By partnering with streetwear brands and promoting a bold, fearless attitude, Janky provides marketers with a fresh opportunity to connect with audiences who appreciate unapologetic self-expression.
Example Photo/Video: https://www.tiktok.com/@reallyjanky/video/7204464886921858347
These virtual influencers are changing the game in marketing and content creation, offering endless possibilities for businesses to captivate audiences and elevate their brand image.
Their dominance on vertical video platforms has proven to be an effective way for marketers to reach and engage with their target demographics in a highly immersive and interactive manner.
As the world continues to evolve, so too will the role of virtual influencers, providing marketers with innovative and exciting opportunities to connect with their audiences.
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